Branding is something that I have done many times before in previous courses, but never in as much detail as we have done for this project. I especially found it really insightful to learn about the psychology behind a brand, as this was not something that I knew or ever gave much thought to. I learned that values in branding is a crucial role in shaping the identity of a brand and building long term relationships with the costumers.
This banking app is aimed at a young audience of students between the ages of sixteen and twenty-five. With much research on the audience by distributing first hand surveys, I understood that many users wanted to have more financial freedom as a step into their new career beginnings.
This assignment focuses on developing a fresh brand identity for a contemporary bank aimed at a demographic of young people.
Myna - Banking Brand
Young people who are becoming of age and are stepping out to their new life and career, often feel financial pressure and inexperience. With an idea in mind, my aim was to help start young people’s own financial freedom.
Users and target audience
Process
Creating a branding project included thinking very in-depth about elements that I would often not be thinking of within a usual design brief. I started the project with a lot of research of the target audience and what would be necessary to create a good banking system, especially through first-hand surveys.
Branding values, tone of voice, mission statement, and the name were core element I began with and put a lot of thought behind as a method to create a good brand before any design was implemented. Typeface, logomark, colour, patterns, and typography followed this in order to create a consistent and effective outcome. The outcome that I made included brand guidelines, a mobile app, website, and touchpoints. For digital outcomes, I created a component system in order to navigate through the the different screens.
Results
Overview
Problem statement and goals
Reflection
Myna - Banking Brand
Overview
Users and target audience
Process
Results
Problem statement and goals
This assignment focuses on developing a fresh brand identity for a contemporary bank aimed at a demographic of young people.
This banking app is aimed at a young audience of students between the ages of sixteen and twenty-five. With much research on the audience by distributing first hand surveys, I understood that many users wanted to have more financial freedom as a step into their new career beginnings.
Reflection
Branding is something that I have done many times before in previous courses, but never in as much detail as we have done for this project. I especially found it really insightful to learn about the psychology behind a brand, as this was not something that I knew or ever gave much thought to. I learned that values in branding is a crucial role in shaping the identity of a brand and building long term relationships with the costumers.
Creating a branding project included thinking very in-depth about elements that I would often not be thinking of within a usual design brief. I started the project with a lot of research of the target audience and what would be necessary to create a good banking system, especially through first-hand surveys.
Branding values, tone of voice, mission statement, and the name were core element I began with and put a lot of thought behind as a method to create a good brand before any design was implemented. Typeface, logomark, colour, patterns, and typography followed this in order to create a consistent and effective outcome. The outcome that I made included brand guidelines, a mobile app, website, and touchpoints. For digital outcomes, I created a component system in order to navigate through the the different screens.
Young people who are becoming of age and are stepping out to their new life and career, often feel financial pressure and inexperience. With an idea in mind, my aim was to help start young people’s own financial freedom.
Myna - Banking Brand
Overview
This assignment focuses on developing a fresh brand identity for a contemporary bank aimed at a demographic of young people.
Problem statement and goals
Young people who are becoming of age and are stepping out to their new life and career, often feel financial pressure and inexperience. With an idea in mind, my aim was to help start young people’s own financial freedom.
Users and target audience
This banking app is aimed at a young audience of students between the ages of sixteen and twenty-five. With much research on the audience by distributing first hand surveys, I understood that many users wanted to have more financial freedom as a step into their new career beginnings.
Process
Creating a branding project included thinking very in-depth about elements that I would often not be thinking of within a usual design brief. I started the project with a lot of research of the target audience and what would be necessary to create a good banking system, especially through first-hand surveys.
Branding values, tone of voice, mission statement, and the name were core element I began with and put a lot of thought behind as a method to create a good brand before any design was implemented. Typeface, logomark, colour, patterns, and typography followed this in order to create a consistent and effective outcome. The outcome that I made included brand guidelines, a mobile app, website, and touchpoints. For digital outcomes, I created a component system in order to navigate through the the different screens.
Results
Reflection
Branding is something that I have done many times before in previous courses, but never in as much detail as we have done for this project. I especially found it really insightful to learn about the psychology behind a brand, as this was not something that I knew or ever gave much thought to. I learned that values in branding is a crucial role in shaping the identity of a brand and building long term relationships with the costumers.
Myna - Banking Brand
Overview
This assignment focuses on developing a fresh brand identity for a contemporary bank aimed at a demographic of young people.
Problem statement and goals
Young people who are becoming of age and are stepping out to their new life and career, often feel financial pressure and inexperience. With an idea in mind, my aim was to help start young people’s own financial freedom.
Users and target audience
This banking app is aimed at a young audience of students between the ages of sixteen and twenty-five. With much research on the audience by distributing first hand surveys, I understood that many users wanted to have more financial freedom as a step into their new career beginnings.
Process
Creating a branding project included thinking very in-depth about elements that I would often not be thinking of within a usual design brief. I started the project with a lot of research of the target audience and what would be necessary to create a good banking system, especially through first-hand surveys.
Branding values, tone of voice, mission statement, and the name were core element I began with and put a lot of thought behind as a method to create a good brand before any design was implemented. Typeface, logomark, colour, patterns, and typography followed this in order to create a consistent and effective outcome. The outcome that I made included brand guidelines, a mobile app, website, and touchpoints. For digital outcomes, I created a component system in order to navigate through the the different screens.
Results
Reflection
Branding is something that I have done many times before in previous courses, but never in as much detail as we have done for this project. I especially found it really insightful to learn about the psychology behind a brand, as this was not something that I knew or ever gave much thought to. I learned that values in branding is a crucial role in shaping the identity of a brand and building long term relationships with the costumers.
